In 2022 IBC Spain delivered the International Mentoring Programme simultaneously with three Chambers of Commerce — Gran Canaria, Santa Cruz de Tenerife, within Tenerife Global, and Lanzarote — with between 15 and 20 companies per edition.
It starts with measurement, not opinion
Every company begins with an export potential assessment that scores its real starting point: production capacity, sales structure, previous experience outside the Canary Islands and financial soundness. That score is what orders the work that follows, and it prevents the common mistake of designing an export push the company cannot yet sustain.
One-to-one mentoring and evidence-based market analysis
Building on the assessment, each company receives several one-to-one mentoring sessions and a report covering its SWOT analysis, its target markets and the expected evolution of demand in each of them. The destinations that came out strongest were in West Africa — Mauritania, Senegal, Cabo Verde and Ghana — alongside mainland Spain, and the sectors ranged from medical and veterinary equipment to natural cosmetics and agri-food.
What the company takes away
A final report with its work plan and, above all, judgement: which market to enter first, with which product, through which channel, and what it still needs before taking the step. Several of the companies went straight on from the programme to apply for public internationalisation funding.
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