Why do you need market intelligence before entering Africa?
The African continent represents 1.4 billion consumers and one of the highest economic growth rates in the world. Yet information asymmetry remains the main barrier for European companies looking to operate in these markets.
IBC Spain has been closing that information gap since 2009. We operate from Las Palmas de Gran Canaria, the geographical and logistical bridge between Europe and the African continent, with direct presence in more than 40 markets.
Our market intelligence services
Market studies — TAM/SAM/SOM sizing, demand analysis, distribution channels and barriers to entry.
Sector analysis — In-depth mapping: key players, value chain, regulation, trends and niche opportunities.
Opportunity identification — Tracking of public tenders, cooperation projects and private opportunities across African markets.
Country risk analysis — Political, economic, regulatory and operational risk. Due diligence on local partners.
Trade missions — Organisation and on-the-ground support. Agendas with buyers, distributors and institutions.
In-market support — Continuous operational support: setting up a local company, customs, logistics.
Where we operate
West Africa: Senegal, Ghana, Côte d’Ivoire, Nigeria, The Gambia, Mauritania, Cabo Verde
North Africa: Morocco, Tunisia, Algeria, Egypt
East Africa: Kenya, Tanzania, Ethiopia, Rwanda, Uganda
Southern and Central Africa: South Africa, Mozambique, Cameroon, Equatorial Guinea, DR Congo, Madagascar
We work in more than 40 African markets. If your target market is not on this list, get in touch.
Sectors we specialise in
Agri-food · Technology and AI · Renewable energy · Logistics and transport · Tourism · Construction and infrastructure · Aerospace · Textiles · Fintech · Health · Water and sanitation · Education and training
Method: from information to decision
1. Briefing and scope — We define the objective, the market, the sector and the specific questions to answer.
2. Multi-source research — Official sources (World Bank, IMF, WTO), sector databases, local press and our own contact network.
3. Verification and triangulation — Every figure checked against at least two independent sources.
4. Actionable delivery — An operational roadmap: what to do, with whom, and when.
Track record since 2009
More than 120 projects in African markets · More than 40 countries with first-hand experience · More than 50 clients supported · 17 years in operation
Why IBC Spain?
Strategic location — Just two hours’ flight from the African coast. Direct connections to Dakar, Nouakchott, Banjul and Accra.
A verified local network — Contacts in chambers of commerce, public bodies and distribution. We know the people, not just the organisations.
Data, not opinions — Traceable sources, figures checked against official data.
Trilingual: ES · EN · FR — Francophone and Anglophone Africa without intermediaries.
Frequently asked questions
What is market intelligence applied to Africa?
Market intelligence means gathering, verifying and analysing information about a target market in order to take informed commercial decisions. In the African context it means overcoming information asymmetry: getting reliable data on demand, competition, regulation and potential partners.
Why is Africa an opportunity?
Africa is the continent with the highest population growth and an expanding middle class. Spanish exports to the continent exceeded 21 billion euros, and the African Continental Free Trade Area (AfCFTA) opens up a market of 1.4 billion people.
How long does a market study on an African country take?
A preliminary report can be ready in 2-3 weeks. A full study with fieldwork takes between 4 and 8 weeks. In both cases the deliverable includes an operational roadmap with concrete next steps.
What makes IBC different from other consultancies?
A base in the Canary Islands two hours from Africa, original research from verified sources and a local network, and a trilingual operation in Spanish, English and French.
Are you weighing up entry into an African market?
Request a free 30-minute briefing. We will give you a first reading of the market you are interested in and the concrete steps to move forward.
contacto@ibcspain.com · +34 928 232 847