{"id":26030,"date":"2026-09-08T09:02:15","date_gmt":"2026-09-08T08:02:15","guid":{"rendered":"https:\/\/www.ibcspain.com\/presentation-ibc-market-atlas\/"},"modified":"2026-09-08T09:20:55","modified_gmt":"2026-09-08T08:20:55","slug":"presentation-ibc-market-atlas","status":"publish","type":"post","link":"https:\/\/www.ibcspain.com\/fr\/presentation-ibc-market-atlas\/","title":{"rendered":"Nous pr\u00e9sentons IBC Market Atlas, notre outil pour choisir son march\u00e9"},"content":{"rendered":"

Nous lan\u00e7ons IBC Market Atlas<\/strong>, l’outil d’intelligence de march\u00e9s que nous construisons depuis des mois et que nous utilisons d\u00e9j\u00e0 dans nos s\u00e9ances de travail avec les entreprises. Il dispose de son propre site, ibcmarketatlas.com<\/a>, et il a d\u00e9sormais aussi sa page sur ce site<\/a>.<\/p>\n

Le probl\u00e8me qu’il cherche \u00e0 r\u00e9soudre<\/h2>\n

Choisir un march\u00e9 est l’une des d\u00e9cisions les plus co\u00fbteuses que prenne une entreprise exportatrice, et elle se prend presque toujours avec moins d’informations qu’il n’en faudrait : \u00e0 cause d’un salon auquel on a particip\u00e9, d’un contact apparu par hasard, d’un pays qui inspire confiance. Quand le choix se r\u00e9v\u00e8le mauvais, le co\u00fbt n’est pas l’\u00e9tude de march\u00e9 qu’on n’a pas command\u00e9e : ce sont deux ann\u00e9es d’effort commercial au mauvais endroit.<\/p>\n

L’Atlas r\u00e9unit commerce ext\u00e9rieur, investissement direct \u00e9tranger et contexte \u00e9conomique, logistique et de risque dans une vue comparable, \u00e0 partir de sources officielles et recoup\u00e9es. Chaque donn\u00e9e conserve sa source, son unit\u00e9 et sa p\u00e9riode.<\/p>\n

Deux fa\u00e7ons de l’utiliser<\/h2>\n

Avec votre entreprise.<\/strong> Nous proposons une \u00e9valuation initiale gratuite : une s\u00e9ance de 30 \u00e0 45 minutes en espagnol, en anglais ou en fran\u00e7ais o\u00f9 nous partons de ce que vous vendez, \u00e0 qui et avec quelles ressources, explorons les march\u00e9s avec vous et distinguons les faits des hypoth\u00e8ses. Vous recevez ensuite un rapport initial revu par l’\u00e9quipe. Cela vaut pour les produits comme pour les services, qui appellent des questions diff\u00e9rentes.<\/p>\n

Avec les chambres, agences et associations.<\/strong> Le m\u00eame Atlas sert de base \u00e0 des ateliers devant un public, \u00e0 des diagnostics individuels et \u00e0 des programmes d’accompagnement avec cohorte, livrables et crit\u00e8res d’\u00e9valuation convenus. Une proposition institutionnelle<\/a> pr\u00e9sente trois p\u00e9rim\u00e8tres, une visite guid\u00e9e en vid\u00e9o et un dossier t\u00e9l\u00e9chargeable (en espagnol).<\/p>\n

Ce que l’Atlas ne fait pas<\/h2>\n

Cela m\u00e9rite d’\u00eatre dit aussi clairement que le reste. L’Atlas n’est ni une boule de cristal ni un annuaire de clients : il n’identifie pas d’acheteurs pr\u00e9cis, ne valide pas un produit sur le terrain et ne garantit aucune vente. La couverture statistique est in\u00e9gale selon les pays et les indicateurs, les statistiques douani\u00e8res de marchandises ne remplacent pas la demande de services, et une donn\u00e9e manquante n’est pas un z\u00e9ro. Tout cela est dit en s\u00e9ance et \u00e9crit dans le rapport.<\/p>\n

Ce n’est pas non plus un tableau de bord auquel on s’abonne : c’est un outil priv\u00e9 que l’\u00e9quipe d’IBC utilise avec vous. Les donn\u00e9es cadrent la question ; les interpr\u00e9ter est notre m\u00e9tier et la d\u00e9cision reste la v\u00f4tre.<\/p>\n

Et l’Afrique en particulier<\/h2>\n

Le contexte invite \u00e0 regarder de plus pr\u00e8s. L’OMC fait \u00e9tat d’une hausse de 15 % en glissement annuel de la valeur en dollars des importations africaines de marchandises au premier trimestre 2026, tandis que la CNUCED situe l’investissement direct \u00e9tranger re\u00e7u par le continent en 2025 autour de 70 milliards de dollars, soit 26 % de moins que l’ann\u00e9e pr\u00e9c\u00e9dente. Ce sont des ordres de grandeur r\u00e9gionaux, pas des pr\u00e9visions de ventes : l’Afrique n’est pas un march\u00e9 unique et l’opportunit\u00e9 d\u00e9pend du pays, du secteur et de votre entreprise. C’est pr\u00e9cis\u00e9ment pour cela qu’il faut comparer avant de d\u00e9cider.<\/p>\n

Comment commencer<\/h2>\n

L’\u00e9valuation initiale est gratuite et n’engage \u00e0 rien. Demandez-la sur ibcmarketatlas.com<\/a> ou \u00e9crivez-nous<\/a> si vous pr\u00e9f\u00e9rez en parler d’abord.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nous lan\u00e7ons l’outil d’intelligence de march\u00e9s que nous utilisons d\u00e9j\u00e0 avec les entreprises : ce qu’il fait, ce qu’il ne fait pas et comment demander une \u00e9valuation.<\/p>\n","protected":false},"author":2,"featured_media":26023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[213,137],"tags":[],"class_list":["post-26030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualites-ibc-spain","category-noticias-ibc-spain"],"yoast_head":"\nNous pr\u00e9sentons IBC Market Atlas | IBC Spain<\/title>\n<meta name=\"description\" content=\"Nous lan\u00e7ons notre outil d'intelligence de march\u00e9s : ce qu'il fait, ce qu'il ne fait pas et comment demander une \u00e9valuation gratuite de votre potentiel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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