{"id":25567,"date":"2026-08-14T20:53:11","date_gmt":"2026-08-14T19:53:11","guid":{"rendered":"https:\/\/www.ibcspain.com\/projects\/canarias-expande-numerisation-ia\/"},"modified":"2026-08-15T11:01:58","modified_gmt":"2026-08-15T10:01:58","slug":"canarias-expande-numerisation-ia","status":"publish","type":"page","link":"https:\/\/www.ibcspain.com\/fr\/projets\/canarias-expande-numerisation-ia\/","title":{"rendered":"Canarias Expande : deux \u00e9ditions avec les Chambres de commerce"},"content":{"rendered":"<p><!-- cabecera-proyectos --><\/p>\n<style>\n\/* --- cabecera: que se vea la foto --- *\/\nbody.parent-pageid-24815 .custom-title-background .page-title-background-overlay{\n  background:linear-gradient(100deg,rgba(0,20,48,.90) 0%,rgba(0,20,48,.78) 30%,\n             rgba(0,20,48,.34) 58%,rgba(0,20,48,.04) 82%) !important;\n}\nbody.parent-pageid-24815 .custom-title-title{max-width:660px}\nbody.parent-pageid-24815 .custom-title-title h1{font-size:38px;line-height:1.2}<\/p>\n<p>\/* --- texto: acercar la escala de titulos y parrafos --- *\/\nbody.parent-pageid-24815 .block-content p{\n  font-size:17.5px;line-height:1.75;color:#3f4550;margin:0 0 1.15em;\n}\nbody.parent-pageid-24815 .block-content p:first-of-type{\n  font-size:20px;line-height:1.65;color:#22293a;margin-bottom:1.6em;\n}\nbody.parent-pageid-24815 .block-content h2{\n  font-size:27px;line-height:1.3;margin:2.1em 0 .6em;\n}\nbody.parent-pageid-24815 .block-content h2:first-child{margin-top:0}<\/p>\n<p>@media(max-width:1024px){\n  body.parent-pageid-24815 .custom-title-title{max-width:78%}\n  body.parent-pageid-24815 .custom-title-title h1{font-size:32px}\n}\n@media(max-width:767px){\n  body.parent-pageid-24815 .custom-title-background .page-title-background-overlay{\n    background:rgba(0,20,48,.68) !important;\n  }\n  body.parent-pageid-24815 .custom-title-title{max-width:100%}\n  body.parent-pageid-24815 .custom-title-title h1{font-size:26px}\n  body.parent-pageid-24815 .block-content h2{font-size:23px}\n  body.parent-pageid-24815 .block-content p{font-size:16.5px}\n  body.parent-pageid-24815 .block-content p:first-of-type{font-size:18px}\n}\n<\/style>\n<p>Canarias Expande accompagne les PME canariennes qui veulent vendre hors de leur \u00eele ou hors de l\u2019archipel. IBC Spain a ex\u00e9cut\u00e9 deux \u00e9ditions cons\u00e9cutives du programme, chacune avec une Chambre de commerce diff\u00e9rente et un p\u00e9rim\u00e8tre diff\u00e9rent.<\/p>\n<h2>2025\u00a0: 26 PME des quatre \u00eeles de la province<\/h2>\n<p>Attribu\u00e9 par appel d\u2019offres public de la Chambre de commerce de Santa Cruz de Tenerife, le programme a consist\u00e9 en un tutorat personnalis\u00e9 en r\u00e9gionalisation, internationalisation et commerce ext\u00e9rieur aupr\u00e8s des 26 entreprises b\u00e9n\u00e9ficiaires, r\u00e9parties sur les quatre \u00eeles de la province\u00a0: Tenerife, La Palma, La Gomera et El Hierro. De cinq \u00e0 huit s\u00e9ances par entreprise, avec une premi\u00e8re visite et une visite finale en pr\u00e9sentiel, et un plan d\u2019internationalisation ou de r\u00e9gionalisation propre \u00e0 chacune.<\/p>\n<p>Les secteurs n\u2019avaient rien de commun \u2014 menuiserie d\u2019aluminium, fromagerie, sauces mojo et almogrote, caves viticoles, logiciel de facturation, cybers\u00e9curit\u00e9, joaillerie d\u2019auteur, location saisonni\u00e8re, ing\u00e9nierie photovolta\u00efque \u2014 et cela a impos\u00e9 un plan diff\u00e9rent pour chaque cas\u00a0: certaines visaient l\u2019Espagne p\u00e9ninsulaire, d\u2019autres l\u2019Afrique de l\u2019Ouest, le Chili, l\u2019Italie ou la zone DACH, et pour plusieurs, le d\u00e9bouch\u00e9 pertinent \u00e9tait l\u2019\u00eele voisine.<\/p>\n<h2>Trois journ\u00e9es et une mission commerciale<\/h2>\n<p>Le programme a compris trois journ\u00e9es de formation en pr\u00e9sentiel\u00a0: une sur l\u2019intelligence de march\u00e9s assist\u00e9e par IA, \u00e0 Costa Adeje, et deux sur la r\u00e9gionalisation, la logistique et l\u2019IGIC (l\u2019imp\u00f4t indirect propre aux Canaries, \u00e9quivalent local de la TVA) pour vendre en Espagne p\u00e9ninsulaire, \u00e0 La Gomera et \u00e0 Los Llanos de Aridane.<\/p>\n<p>Il s\u2019est achev\u00e9 par une mission commerciale \u00e0 Gran Canaria. Un dossier commercial pr\u00e9alable a \u00e9t\u00e9 pr\u00e9par\u00e9 et six entreprises ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es selon des crit\u00e8res d\u00e9finis \u00e0 l\u2019avance \u2014 pr\u00e9sence dans les \u00eeles non capitalines, proactivit\u00e9 pendant le programme et degr\u00e9 d\u2019avancement r\u00e9el. R\u00e9sultat\u00a0: <strong>29 r\u00e9unions B2B avec 22 partenaires de Gran Canaria<\/strong>\u00a0: distributeurs, soci\u00e9t\u00e9s de services, structures d\u2019appui aux entreprises et institutions. La journ\u00e9e, report\u00e9e pour cause de temp\u00eate, a \u00e9t\u00e9 r\u00e9organis\u00e9e au 4 d\u00e9cembre sans perdre un seul rendez-vous.<\/p>\n<h2>2026\u00a0: num\u00e9risation et IA avec la Chambre de Gran Canaria<\/h2>\n<p>L\u2019\u00e9dition suivante change d\u2019\u00eele et de contenu\u00a0: un volet num\u00e9risation et intelligence artificielle avec 15 entreprises, chacune partant d\u2019un questionnaire de diagnostic dont d\u00e9coule son plan de travail. Il ne s\u2019agit pas de formation abstraite\u00a0: il s\u2019agit de s\u2019asseoir avec l\u2019entreprise et de d\u00e9terminer quelle part de son activit\u00e9 peut \u00eatre automatis\u00e9e et laquelle ne le m\u00e9rite pas.<\/p>\n<h2>Ce qui reste en place<\/h2>\n<p>Chaque entreprise conserve son plan et un cahier num\u00e9rique r\u00e9unissant les comptes rendus, les analyses et les outils d\u2019IA utilis\u00e9s, de sorte qu\u2019elle puisse le consulter et le mettre \u00e0 jour sans d\u00e9pendre du consultant. Une bonne partie des plans a par ailleurs \u00e9t\u00e9 r\u00e9dig\u00e9e de mani\u00e8re \u00e0 servir de m\u00e9moire pour solliciter des aides publiques \u00e0 l\u2019internationalisation.<\/p>\n<p class=\"ibc-cierre\">IBC Spain ex\u00e9cute des programmes de tutorat \u00e0 l\u2019internationalisation pour les Chambres de commerce. <a href=\"https:\/\/www.ibcspain.com\/fr\/services\/\">Voir nos services<\/a> ou <a href=\"https:\/\/www.ibcspain.com\/fr\/contact\/\">parler de votre projet<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tutorat individuel de 26 PME de la province de Santa Cruz de Tenerife en 2025, et volet num\u00e9risation et intelligence artificielle avec 15 entreprises en 2026 pour la Chambre de Gran Canaria.<\/p>\n","protected":false},"author":2,"featured_media":25526,"parent":24815,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25567","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canarias Expande : deux \u00e9ditions | IBC Spain<\/title>\n<meta name=\"description\" content=\"Tutorat de 26 PME de la province de Santa Cruz de Tenerife, puis volet num\u00e9risation et intelligence artificielle avec la Chambre de Gran Canaria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ibcspain.com\/fr\/projets\/canarias-expande-numerisation-ia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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